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Understand your Analytics: revenue, funnel, offers, customers and products

Analytics shows how your offers are doing: what they earn, who buys them, and which offers and products do best. In your Shopify admin menu, click Analytics under Appstle Bundles.

What this video covers

  • The date range menu (from Today up to the last 5 years, or your own dates), the All bundles menu and Export as CSV.

  • The three cards: Period Revenue, Total Orders and Products Sold.

  • Metrics over time: a tile for each measure, the arrows that compare with the period before, charting a tile, Export, and the blue note about when visitors started being counted.

  • Bundle Activity and Revenue Over Time, and hovering a point to read its figure.

  • The Funnel from Visits to Purchase, why the middle stage (ATC, add to cart) reads Not tracked yet, the solid and dashed bars, and Quantity by Order Share.

  • Subscriptions: offer orders bought on a subscription compared with one-time purchases.

  • Bundle Performance: sorting by a column, Performance metrics, Export, opening an offer from its name, and the Deleted label.

  • Feature Performance and Performance Breakdown, by bundle type and by bundle name.

  • Customer Insights and Product Analytics, including splitting Sold Qty by offer type.

  • Looking at one offer with the All bundles menu.

In short

  • The three cards always cover all your offers. Total Orders counts each time an order used one of your offers, and Products Sold counts the items sold through them.

  • The All bundles menu narrows Metrics over time, the Funnel, Quantity by Order Share, Subscriptions, Bundle Performance and Feature Performance to one offer.

  • ATC (add to cart) isn't recorded yet, so it reads Not tracked yet.

  • If a blue note says when visitors started being counted, a range that starts earlier shows too few visitors and too high a conversion rate.

  • In Product Analytics, Revenue is the product's price times the quantity sold, and Discount is how much less customers paid.

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