Overview
Data analytics not only improves efficiency but also reveals new business prospects that would have gone unnoticed in the past. Appstle provides advanced analytics about your subscription business. By using these analytics you can scale your business, and make important business decisions. You will be able to identify the growth for the specific time period.
Appstle's Advanced Analytics enables a merchant to make more informed, data-backed decisions, as well as provides invaluable insight into subscription business.
You can use this data to predict the revenue, most selling subscription products, revenue growth, and many more things. this article will help you to understand analytics and how you can use that.
Let's get started
Total Recurring Order Amount
This is the amount you earn from the subscription for the selected time frame.
Total Subscribed Amount
The total subscribed amount is the total of the first order amount(Not the recurring order amount).
Total Orders
This is the total number of orders including the first order and the recurring order for the selected time frame.
Total Subscriptions
Total subscription present at the given time period.
You can also get information about the number of new subscriptions per week and order amount(revenue) from subscriptions per week from the graphs.
Total Active Customers
This is the total number of active subscriptions that which is created at that time frame.
Average Subscription Time(Days)
On average how long the subscription is active is the average subscription. It is measured in days. This can give you the best idea of how long customers enjoy the products.
Total Failed Payments
The number of orders failed is the total failed payments. Most of the time due to some customer's card failure, the payment fails.
Subscription Growth Month Over Month
Average Order Value
This is the average of the amount of all the orders including the first order and the recurring order.
New active Subscriptions
This is the newly created subscription for that particular time frame. You can compare every month. It can give the best idea about the subscription business's time.
Churn Rate
The churn rate, also known as the rate of attrition or customer churn, is the rate at which customers cancel their subscriptions. Loyal customers are essential for a business to succeed and a low customer churn rate helps the business gain a competitive advantage.
Churn = (Subscription lost due to cancellations during a given period/ Total subscription upfront for renewal at the start of that period) * 100
The number of subscriptions.
From this section, you will get an idea about the number of new subscriptions and the canceled subscription over the period of time. This data can be very essential for your business. On the left, you will see the total number of active, paused, and canceled subscriptions. The graph structure is helpful to compare the subscription and unsubscription(Canceled).
ESTIMATED REVENUE:
Estimation is a very important factor for any business. Revenue forecasting is essential in financial planning. You can get a better idea about your profits from the subscriptions. You can build a strategy for the future based on this estimation for the subscription.
This will be based on your queued orders.
PRODUCT WISE REVENUE
The number of quantities and the total revenue from the particular product will be displayed in this section. From the product-wise revenue, you can determine your best-selling products, and which product is more profitable. This is a very important factor to identify which product is liked by the customers most.
PRODUCT DELIVERY FORECASTING
A product delivery forecast is used to estimate how many orders your business will receive over the next few weeks or months. It is very helpful to manage the stock levels for each variant. From this feature, you can manage your inventory in an effective way so products are never out of stock and customers can enjoy the products.
Note: You can filter the data as per your requirements from the dropdown. Most of the data are based on a selected timestamp.
If you have any doubts about this, you can reach out to us at [email protected]. Our 24x7x365 available experts will be happy to assist you further.