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14.1. Using bundling option to increase sales of relevant products

Upselling is an important aspect of subscriptions-based business model. If you are running on one, in which you sell products that are of a similar niche but only sold as one-time, Appstle offers the ability to sell both one-time purchase and subscription products as a part of bundles.

The best example for that is a coffee business. A coffee business runs in such a way that they sell their coffee on recurring basis, but they may have other products, like coffee makers, that cannot be sold on subscriptions.

However, when customers are purchasing a coffee subscription, they can be shown the option to bundle it with a one-time purchase of a coffee maker, if they would like.

To further improve this feature, our bundling configuration allows you to display your bundle in a Mix and Match manner, or in other words, allow your customers to either include or exclude any products in the bundle you offer them.

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