Appstle Loyalty lets your customers earn points when they shop or do other things you choose, and spend those points on rewards such as discounts. That gives them a reason to keep coming back to your store.

How customers earn and spend points

Everything starts with two lists that you control:

Ways to earn tell customers how to collect points or store credit, for example by placing an order, creating an account or following you on Instagram.
Rewards are what customers spend their points on, such as an amount off their order, free shipping, a free product or store credit.

When customers have enough points, they redeem a reward. Most rewards give them a discount code to use at checkout. Store credit rewards go to the customer's Shopify store credit instead.

You manage both lists on the Ways to earn and Ways to redeem pages in Appstle Loyalty. Paused ways to earn and rewards stay hidden from customers.

What customers see

Customers open loyalty from a launcher button on your store, a loyalty page or both, as you choose. The loyalty page depends on your plan. Signed-in customers see their points and store credit, plus Ways to earn and Ways to redeem. Customers who aren't signed in are asked to sign in or create an account.

To change the colors and text, see Customize your loyalty launcher and loyalty page. To choose where loyalty shows and who sees it, see Choose who sees loyalty and where it shows.

Where to find things in the app

Open Appstle Loyalty from your Shopify admin. Its pages are listed under Appstle℠ Loyalty in the side menu. Click View more there to see the rest. These are the main pages:

Page	What it's for
Dashboard	Opens first. Check your Program status and finish setup. What's on your Dashboard explains each card. To come back here, click Appstle℠ Loyalty in the side menu.
Ways to earn	Add and manage the ways customers earn points or store credit.
Ways to redeem	Add and manage the rewards customers spend points on.
Referrals	Reward customers for inviting friends.
VIP Program	Create VIP tiers with their own rewards, if your plan includes them.
Design	Customize the launcher and the loyalty page.
Customers	See each customer's points, rewards and history, and give or remove points or store credit.
Analytics	See how your program is performing.
More	Email templates, advanced settings, bulk operations, migration from another loyalty app, activity logs, integrations and exports.
Billing	Choose your plan.

Next steps

To get your program ready for customers, follow Set up your loyalty program.
The app embed in your Shopify theme must be on for customers to see loyalty and for orders to earn points. Step 1 of that article shows how.